NYT publishers get desperate

The New York Times plans to begin running ads on the front page of its business section starting in July, according to a spokeswoman today. The news is yet another sign that traditional media is struggling and yet another sign that they don’t really know how to solve the problem. Fundamentally this is a sign that the NYT wants to generate more ad revenue from its print publication. This would make sense as a move if the circulations of media like the NYT were rising but it’s not. Surely therefore slapping ads on the front of the business section is like putting a Band-Aid on the Titanic. At what point do publishers realize that consumers want a different product? Don’t get me wrong – I believe they want the content; they just want it delivered in a different way.

3 Comments on “NYT publishers get desperate”

  1. Anonymous says:

    Excellent, love it!
    » »

  2. glennfan says:

    European newspapers have had front-page adds for years.

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