Blogs versus news

You may think I’m getting obsessed with Google News these days. I assure you I’m not but I did think it was quite revealing that when I searched on ‘Edelman Walmart blog’ I got twelve news responses. When I used the site to search for blogs with the same criteria I got 1,458 responses. That means for every news item there were over 120 blog mentions. Going back to my HP item the ratio was more like 1.5 blog mentions to each news item. I guess this shows how the blogging world works.

24 Comments on “Blogs versus news”

  1. Katie Delahaye Paine says:

    Tim, I love this concept of looking at the ration between news items and blogs. I’m thinking you could take a number of crises and conduct this study to come up with a benchmark for various industries and types of crisis. It’s my favorite new measurement idea of the month, thanks!

  2. Katie Delahaye Paine says:

    Tim, I love this concept of looking at the ration between news items and blogs. I’m thinking you could take a number of crises and conduct this study to come up with a benchmark for various industries and types of crisis. It’s my favorite new measurement idea of the month, thanks!

  3. Rachel says:

    Sure there are more blogs than news but (at least in my oppinion) many blogs I came across are less reliable and dont have as much in depth coverage as most news sites.

    Great post Tim.

  4. Andrew Lark says:

    Interesting idea Tim. Neither of us have the time to validate this but I suspect that they vast majority of the blog posts are “echoes”.

    The echo in traditional media tends to be word of mouth. The echo in the blogosphere tends to be text reposts – as in “Nice post on Tim’s blog – I agree…”.

    So, while it would appear that there is more activity that activity is a manifestation of the medium.

  5. Anonymous says:

    Blog sites and news media outlets are totally different in how they operate. Remember that the news business is show business where motives are driven by profits. It’s all about seeling advertising. And blogs are anybodys word, so they are often subjective because they are reflective, but they are open in that they at least aren’t open to editors putting their spin on it.

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