Supply and Demand Economics

It would seem that supply and demand economics rule. For years the valuation of commodities have been driven by this, while the valuation of companies have clung to various guiding metrics such as PE ratios or multiples of EBITDA. All this seems to have changed as the stock markets around the world essentially ignore all multiples and focus instead on whether there is actually someone willing to buy a company’s stock. Classically it has been quite normal for businesses to to have PE ratios of between 10 and 20 and yet right now there are hundreds of companies with PE ratios of 5 and below. Many of these companies are small cap stocks which investors fear because of their liquidity. Ironically though many of these businesses are better run than large companies because a) the managers have some meaningful stock interest in the business and b) because these same managers are closer to the real customers and therefore simply run their businesses better.

Sadly for small business owners this shift to supply and demand valuations is unlikely to change anytime soon. This has broader implications than simply unrealistically low share prices for businesses. The ability of many companies to carry out acquisitions is tied to their valuations. When they are highly valued, companies can use paper (stock) as a means of buying other companies, either by issuing stock to the shareholders of the company they want to buy, or by getting investors to buy a new issue of equity, the proceeds of which can then be used for the acquisition. When stock prices plummet so do the possibilities for these companies to do any buying. As a result, the supply and demand economics then starts to impact the value of private companies. In the PR world there were quite a number of deals done last year based on high multiples. These prices would simply not get paid today unless there ended up being an auction. I therefore confidently predict that the market for acquisitions will become very quiet in the next year. This isn’t because there aren’t companies for sale or companies looking to buy. It is simply because until the valuations of public companies start to rise, a key currency (new shares) will not be available for purchases. At the same time, the better companies will likely defer sales until conditions improve.

Of course companies can still be bought for cash. Here again there is a problem. The global credit crunch has made it harder for companies to raise debt. At the same time, shareholders who, in good times, encouraged businesses to gear up are now demanding that debt be paid down. As a result, companies are hanging on to cash or ignoring the potential of their banking facilities, thus again taking a currency (a very real one) off the table for acquisitions.

You could describe this as the perfect storm for small companies looking to do deals. I would suggest that this storm may be with us for while. Then again I’m British so I’m used to bad weather.

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One Comment on “Supply and Demand Economics”

  1. Anonymous says:

    can you talk about that if a PR company would become a public company ,not be a private company , what influences will be brought for whole PR industry?


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