NBC’s ‘Live Coverage’ of the Olympics isn’t that.. Live

NBC reportedly paid a $1 Billion for the rights to show the Olympics in the US. I guess when you have paid that much you don’t want people to feel like they are watching a re-run and instead want them to feel they are watching it as it happens. Sadly, given the time difference with Beijing, this means many of the events would drop out of prime time if shown live. NBC’s answer is to say the event is live, as they did with Phelps 200m butterfly event, even though the event happened hours ago and you can easily find out who won by surfing the web. Indeed by the time Phelps dived into the pool for the 200m race on NBC, he was already warming up for his next race, a team relay (which he also won). Given how good the NBC.com coverage of the Olympics is, I know they are web savvy. So why don’t they just admit that their coverage isn’t really live or at the very least not try and pretend it is? As it is I now find myself checking bbc.co.uk in the evenings to see the results of things that NBC keeps saying is ‘coming up live in the next hour.’ Come on NBC. In a world where people use the Internet as much as they do their TV you really need a better solution than to try and pretend your coverage is live.

Advertisements


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s