Yesterday was quite a remarkable day. Millions of people around the world watched Obama become President. At the same time the media tapped into the interest by producing special editions of newspapers and day long TV and radio coverage of the event. This prompted me to ask several people if they remembered George W Bush’s inauguration. The answer was of course – NO. By any standard the Obama inauguration was a world leading event. But then by any measure Obama is probably the best known person on the planet right now. I suspect he has overtaken all manner of celebrities and sports stars in terms of name recognition. How long will all this Obama-mania last? My guess is that we will be able to tell when his star power has lost its luster when we stop seeing Obama bumper stickers. Right now when you drive around it is as if the election is still pending for Obama, while all the McCain stickers are long gone (not that there were that many in California). So keep an eye on the Obameter as I’m calling it. When you don’t see more than five stickers in a thirty minute drive the Obameter may well be showing that Obama is not quite so popular. For now though the Obameter is at an all time high.

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