Some people never learn

One of the Next Fifteen agencies just won a good piece of business. When the client called the losing finalists for the business, one of the firms was gracious and thanked the client for allowing them to take part and said they knew the agency they had chosen was a good firm but that they were obviously disappointed to lose etc. The other losing firm was much less gracious and told the client they’d made a bad choice etc. Guess how the client reacted? You got it. The client thought the first agency was professional and would certainly consider them for any future work. They thought the second agency was rude and arrogant and someone they’d never again consider.

This isn’t the first time I’ve heard such a tale. In every case the agency that takes defeat badly suffers even more in the long run. Meanwhile the ones who are gracious keep doors open for the future. Is the lesson really that hard to learn?


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