$208 per listener/viewer

NPR stations have been doing their pledge drive lately.  One of their appeals for members said that roughly $45 Billion is spent each year on TV and radio adverts.  This equates to $208 per viewer/listener per year they say.  They rather neatly point out that this money comes from the viewers and listeners as they buy the products that get advertised and some of that money is then spent on that advertising.  They then go on to point out that some of your $208 is spent with radio stations you hate.  Good point.  Indeed I hate commercial radio for the most part because of the ads, which is why I listen to NPR most of the time.  This got me thinking though.  If the average listener/viewer has $208 spent on them each year for TV and radio adverts, then I’d assume they get about the same again from all the other paid advertising approaches such as print ads, online ads, billboard ads and sponsorships.  That means that each of us is spending roughly $400 a year to persuade ourselves to buy things.

This number may seem high or low depending on how you look at it.  To me the number looks very low when I think of how many products and services a year that I buy.  I’d guess I buy products and services from over 100 brands a year.  That means they each get roughly $4 a YEAR of my money to spend on advertising to me.  Which means the adverts would need to be pretty darned amazing don’t you think?  Put another way, it seems  almost pointless to spend money on advertising…

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