US PR people are encouraged to learn to write in AP style. Hopefully that doesn’t include the headlines if this AP news story that just appeared is anything to go by:
Being delays first flight for 787
By ELIZABETH M. GILLESPIE, AP Business Writer 8 minutes ago
SEATTLE –. will not begin test flights of its new 787 jetliner until mid-November or mid-December, months later than originally planned, because it’s taking longer than anticipated to get the first plane ready, the company said Wednesday.
Boeing recently launched the 787 a totally new type of commercial airliner. It seems to be a huge success with 677 orders already on the books. Despite this rather long waiting list they today placed a full page color ad in the Wall Street Journal on the back of the first section. This seems an odd move to me. Looking at the ad I can’t help but feel that the real reason they ran it was that in all the press coverage they got about the launch of the plane, few, if any, mentioned that it was launched on 7/8/07 (get it?). Indeed the whole purpose of the ad seems to be to point out that they launched the plane on that date, which is now 10 days ago. I guess with 677 orders they can afford to waste moeny on ads that simply point out an aspect of their marketing program that is now out of date…