I’m not a huge fan of the Interbrand global study as its methodology means many large private companies get left out but it is nevertheless useful. This year’s study shows that Tech brands continue to play an increasingly important role, while not surprisingly financial services brands are struggling. Indeed a quarter of the world’s top 100 brands are now tech brands, while only 13 are financial services. While the vast majority of tech brands maintained or improved their ranking, all but two of the financial services brands saw their rankings fall. I’d love to see how much each of the brands in this ranking spent on PR and advertising!