I have to confess I thought the idea of using Seinfeld for Microsoft ads seemed a little less than exciting. I felt Seinfeld represented the wrong generation. Now that I’ve watched the ads I’m a convert. They are great entertainment and remarkably brave. They don’t sell a product or promote an area of technology. They entertain and get you to connect with the brand. If you haven’t seen the ads go to: http://www.youtube.com/watch?v=gBWPf1BWtkw
What is also clear from these ads is that were produced not for TV but for the Internet. The one I linked to above is perfect for YouTube. This is a great example of a brand taking advantage of a medium to do something different.