Why social media is a measure of media consumption

Yesterday I wrote about how social media is increasing the value of traditional media.  It occurred to me today that social media also offers a great way to determine the level to which news from traditional media is ‘consumed.’  For example a news story that gets tweeted by 50 people has been ‘consumed’ by those 50, not just noticed.  If you follow this logic you could create an interesting set of metrics that look at the degree to which certain news items are blogged, tweeted etc.  You could then look to see if certain publications, or certain editors, or certain topics score better than others.  I appreciate that like all metrics there would be ways to influence the results but I suspect it would create a very useful way of assessing the power of media sources over time.

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